I remember in college, with dissertation looming large, the back of the oven and the sticky bit under the fridge became vital preoccupations. So did eating chocolate and smoking rollies.

Today’s “dissertation” is Search Engine Optimisation, otherwise known as SEO. For those who have managed to avoid the dreary art of marketing online, it is all about figuring out what your customers might type into google in order to find your particular ditties. Then you have to type these “keywords” into lots of special places; Your titles, your product information, your tags, the first page of your website… your bleedin’ forehead!

Somewhere in the back office of my brain I have been shunting “keyword” possibilities about for the last few weeks. This morning I boldly interrogated a client wanting lampshade sizes. He said he had struggled to find me online so I asked him what he had typed into google – “Lismore, Unusual and Artisan Lampshades” Well – what a gold mine of information. I’ve been obsessing about “Unique” but hadn’t even considered unusual or indeed “Artisan”. What would you google if you were looking for a Mogwaii lampshade without actually knowing they exist?


I suspect you’re wondering what all this has to do with the bread dough in the featured image. Nothing, absolutely nothing and that’s the point. They are so very different! You mix stuff in a bowl, you punch it about a bit, you watch it grow, you cook it and then you get the satisfaction of eating it. SEO’s, no such joy. Keywords swim about in the ether – intangible possibilities that may or may not have some impact. An order comes through but no certainty or satisfaction in knowing quite why. Pah!!  I’m off to make dough to eat bread and grind eggshells so my loyal ladies can make healthy eggs.

Oh, and look what else is solid and tangible on our croft … lambs.



Posted by:mogwaii

Born: 13th March 1969 in Edinburgh Star sign: Pisces Where do I live? An beautiful island called Lismore Who with? I live with my gorgeous man - Yorick, and my beautiful boys Ruben (currently 14) and Tom (10) and we also have cat poppy, cat Bashy and cat Spyro. What do I do there? Water veggies in the polytunnel, loads of mopping up, picking up clothes, cooking and washing dishes. The rest of the time I'm in a blissfull state in my studio making things out of wool and designing the next must have (in my head!) and a lot of cycling to and fro My favourite Books: Right now...empowerment books like "The power of now" and "The Secret", but also John Fowles "The Magus" and "The kite runner" and I love the "Tao of Poo" My Favourite films: Babettes feast, Wings of desire and The colour of Pomegranites. My favourite music: Bach cello suites for designing, Dolly parton for making (especially her album Little Sparrow), Teddy Thompson and loads of other stuff! What did I do before moving to Lismore? * Went to school in Edinburgh (South Morningside primary then St. Mary's music school and then George Watson's) * Went to Brazil for a year, fell in love, learnt Portuguese and spun a lot of wool * Studied foundation in visual arts in Manchester poly and then went on to study BA Hons in textiles at Goldsmith's college * Made felt hats, sold them at Camden market and then eventualy Liberties and had Ruben in the midst of it all - moved to Pathhead * Tom came along and I stopped making hats. sung lots of Jazz, taught Brazilian and samba singing, recorded an album and started singing with La Boum * Tom went to school and I set up Mogwaii * Moved here in 2006 There you go!! xx Sarah (from left) Ruben, me and Tom (from left) Ruben, me and Tom

One thought on “SEO v Baking Bread

  1. I often google things when I’ve seen an article in the paper and then have tossed it so I have a bit of an idea of what it was about but not the specific name of the business. For Mogwaii I would probably be searching things like lampshade bespoke Scottish highland island

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s