I remember in college, with dissertation looming large, the back of the oven and the sticky bit under the fridge became vital preoccupations. So did eating chocolate and smoking rollies.
Today’s “dissertation” is Search Engine Optimisation, otherwise known as SEO. For those who have managed to avoid the dreary art of marketing online, it is all about figuring out what your customers might type into google in order to find your particular ditties. Then you have to type these “keywords” into lots of special places; Your titles, your product information, your tags, the first page of your website… your bleedin’ forehead!
Somewhere in the back office of my brain I have been shunting “keyword” possibilities about for the last few weeks. This morning I boldly interrogated a client wanting lampshade sizes. He said he had struggled to find me online so I asked him what he had typed into google – “Lismore, Unusual and Artisan Lampshades” Well – what a gold mine of information. I’ve been obsessing about “Unique” but hadn’t even considered unusual or indeed “Artisan”. What would you google if you were looking for a Mogwaii lampshade without actually knowing they exist?
I suspect you’re wondering what all this has to do with the bread dough in the featured image. Nothing, absolutely nothing and that’s the point. They are so very different! You mix stuff in a bowl, you punch it about a bit, you watch it grow, you cook it and then you get the satisfaction of eating it. SEO’s, no such joy. Keywords swim about in the ether – intangible possibilities that may or may not have some impact. An order comes through but no certainty or satisfaction in knowing quite why. Pah!! I’m off to make dough to eat bread and grind eggshells so my loyal ladies can make healthy eggs.
Oh, and look what else is solid and tangible on our croft … lambs.